Home Exterior


sales and marketing

Division of Ferguson Partners

"The new home builder's marketing department. Without the payroll."

"We have been partnering with builders for 20 years"

Copyright by Builders and New Homes Marketing 2023. All rights reserved.

Our Story

Custom home builders need an edge like large production builders who have large marketing departments within their companies. Builders and New Homes is the custom builder’s sales and marketing department without the overhead and costs.

Our knowledge of the new home industry and local real estate market makes us a valuable asset to the local builder. If a builder wants to brand their company and sell their homes, we can do both at the same time. Today's "distinctive" custom home buyer knows what they want and we can help bring that qualified buyer by giving our client's the marketing edge over other builders using a listing agent. Buyers want to create their one-of-a-kind home and are willing to pay for it. We can assist and direct them along the way by setting expectations with our streamlined processes.

Builders & New Homes offers 20+ years of award-winning sales and marketing experience. We know how to get traffic to a builder and close the buyer. We also are aware of the pitfalls to watch out for to ensure a smooth transaction. Because of this unique niche in the new home building market, we have created Builders & New Homes for the Virginia builder.

Review our Exclusive no up-front cost services we offer our builder clientele.

Exclusive no up-front cost services for our Builders

builder staging merchandise

Presenting more than $25,000 worth of inventory to skillfully stage spec homes or models for builders can profoundly impact property sales. The statistic provided by the Real Estate Staging Association (RESA), revealing that staged homes spend 73% less time on the market, highlights the undeniable effectiveness of staging in expediting the sales journey.

By showcasing the finest attributes and potential of a home through staging, This not only accelerates the sales process but also has the potential to yield higher sale prices, as buyers often place greater value on homes that exude warmth and sophistication.

In essence, staging emerges as a prudent choice for builders seeking to optimize the value of their properties and streamline the sales process.



digital design

We pride ourselves on our digital marketing. We know demographics and how to appeal to your buyer to drive traffic with a clear message. and where to place the ads.

new home contract, including features list, builder story, selection sheets, and policy templates.

We have addendums, selection sheets, change order forms, included features list, builder story templates. "What's Next When Building With Us" template. It's useful and sets expectations with new buyers.

logo design and branding

We will design creative logos and community logos for you to stand out from other builders with your brand.

community signage

Let's take your community to the next level! Get noticed! If you are going to put all your hard work into building an awesome product, your signage should show it off. Attracting qualified prospects is what you want for your new project and signs are paramount!

brochure design

Need a cool brochure? We can do that! Do you need a company brochure or a community brochure? We can do both. Price sheets, maps, included features, community amenities, your builder story - let's show you off!

Photos, videos, and drone

Hi-res photography, videos, and aerial drone are standard with our marketing and part of your builder services.

social media brand building

If you need social media to get your company or communities out to the world, we can put together a campaign and set up accounts to target audiences and their areas. Most custom builders need to update their websites. Your website is your business card before your client meets you. Buyers are on the internet looking for you, but will also eliminate a builder if their website isn't easy to use or up-to-date. You can't ignore local grass-root marketing through your local brokers and agents.

We can get your product out to them. The level of marketing is very strategic via Google Ads, social media ads, and powerful real estate search engines like Realtor.com, Zillow, Facebook, ListHub syndications.

advertise on the MLS without a spec home

One of the best ways to reach buyers looking for a new home is the MLS syndication that feeds into sites like Realtor.com, Zillow, Trulia, and Redfin the #1 real estate home search sites.

project review

We will conduct Competitive Analysis Reports on your current project or new projects based on your competition and the local market. What will sell in your market based on local builder sales and market conditions. We know you are smart but a second opinion is always better. Builders & New Homes can design a program for any budget.

Model Home

Wormald Homes

The difference between a

New Home Specialist vs. a real estate agent

There is a significant difference when a builder has the support of a trained New Home Specialist marketing team selling their product than a real estate agent or the non-trained new home agent. New home construction is not the same as general real estate so why treat it as such?

We have an Award-Winning Team. They have been trained by the best new home sales trainers on closing buyers in the new home building industry and have sold for many top-production and custom builders. Versed in builder contracts, addendums, structural/electrical/plumbing options, site plans, and blueprints. Meeting with clients to complete a color selection appointment on or off-site with buyers enables our builders to run their projects.

Now offering land acquisition services

Land is where it's at for builders we work with local land owners to subdivide to County approval for development.

New home contracts, builder policies, change orders, selection sheets, included features list, what to expect guide, enforcing policies.

We have you covered!

New home contract

We offer VAR New Home Contract

We have clauses, addendums, and laungage for a majority of situations to protect the builder and the purchaser. Or you can always refer to use a contract drafted by your attorney

addendum to contract

Addendums, selection sheets, change orders

We have addendums, selection sheet, and change order forms that can be added to the new home contract and policies.


Builder Policies

More buyers will spend more money when a builder is organized and have policies in place for all to follow.

Staged Quick Delivery Homes

High End Furniture

Kitchen Decor



Beds and Bedding

We ensure that the pieces we install compliment the architecture of the room.

Professional Community Signs

Community Signs

We will design commnity signs with your logo - it's about you!

Lot Signs

Creating organization with lot signs to define the homesite and the status of each lot attract higher-end buyers.

Site Plan Design

We will deisgn your site plan if it's one homesite or a community.


3-D renderings

We can take a sketch and create a real-life detailed rendering.

From floor plan to rendering

Bringing a floorplan to life helps a builder who doesn't have photos to show their plans with ease.

Kitchen designs

From a black and white floorplan to a color rendering is amazing for a new purchaser to view.

Virtual staging

Photo enhancements

Add a blue sky and green grass! Great for digital photos in the winter.

Virtual patio furniture

We took an empty space and created an entertainment area.

While under construction

From an empty bedroom to a virtually staged finished look to help buyers imagine their space.

Floorplan designs

From sketch to a marketing floor plan

We took a sketch and turned it into a marketing plan for listings, brochures that can be added to the builder's website.

Simple marketing plan

If you want a simple floor plan, no problem.

Design selection process

Offer pre-selected packages to keep it simple

Pre-Selected Finishes offering satin finish, chrome, and ORB.

We transfer all color selections to a detailed selection sheet for your vendors to order signed by the purchaser.

Color selections

Keeping the selections simple with pre-selected design packages; Standard (included), Level II, and Level III

White Brick Wall

Standard appliance packages

We will put together a couple of appliance packages for buyers to select that best fits the cabinet layouts and a family's lifestyle.

Good marketing gets you noticed. A Great strategy makes you money.

Yvonne Jansen, Builders and New Homes

About Us


Betsy Ferguson is the Principal Broker & Owner of Lynchburg’s Finest Real Estate in the Town Center of Wyndhurst. Her career started in Lynchburg, VA managing the new construction accounts for a highly prominent and respectable developer who has built local communities and commercial developments. Starting her professional career in the building industry gave Betsy the natural ability to enter the residential brokerage arena as a reliable and trusted Realtor®.

For nearly twenty years Betsy with her husband and business partner, Matt Ferguson, have lived in the Lynchburg, VA area. They currently reside in Forest, VA with their two young daughters. You can easily find the Ferguson’s enjoying and taking part in their community outreach events and programs.

With a degree from Liberty University in Interior Design, she serves her clients naturally to position each of their homes to stand out with her talent in furniture & décor placement that shows well in professional photos, videos, and marketing materials.

Being a Listing Specialist, she offers her clients a complimentary staging consultation that is included in her featured services. Her showcase staging services for vacant homes is the use of a neutral color palette of furnishings with natural color schemes. This helps the Seller’s investment by creating meaningful spaces any buyer can envision themselves in that sells a property quickly and for a favorable price.

In addition to being a Listing Specialist her expertise includes new home construction, relocation, move-up and down-sizing, as well as investment and commercial properties.

When you acquire Betsy Ferguson as your Realtor® you will obtain a talented, trained, professional expert who can handle and negotiate any of your real estate needs.

Contact Betsy at 434-941-8699


yVONNE jANSEN, BROKER / New Home specialist

Yvonne Jansen is a well-respected leader in urban sales and marketing practices, having earned a reputation for excellence through her partnerships with luxury and urban homebuilders throughout Virginia. With an extensive background in sales, marketing, and escrow management, Ms. Jansen has successfully managed & marketed millions of dollars in new home real estate developments for some of the region's most high-profile development projects since 1990.

Recently, Ms. Jansen has shifted the focus of the organization to managing, re-positioning, and selling general brokerage, luxury homes, new home builder construction, investor and land sales. Through her work with Virginia real estate, Ms. Jansen has fortified her knowledge base of virtually every sub-market and possesses a unique marketing advantage based on her understanding of the subtle nuances of various areas and neighborhoods. She is also a Partner with LM Marketing Group in Northern Virginia.

Ms. Jansen is a true believer in the urban development taking place in Central Virginia and contributes spare time to work with various civic organizations that support the shift towards sustainable & smart urban growth. Assisting families, builders, and corporations locate their families and businesses to Lynchburg and Bedford County, her specialized area. She currently is the Supervising Broker with Lynchburg's Finest Real Estate in Lynchburg, VA.

Contact Yvonne at 434-509-0201


HOME Magazine Feature

Associate Broker and New Home Specialist with

Lynchburg's Finest Real Estate

Division of Ferguson Partners

Let's work together

Each home builder requires a different strategy plan and is never the same as another home builder.

We offer high-end services and our client's privacy is of utmost importance.

For a confidential meeting please contact us today.


Division of Ferguson Partners

Let's connect


Ready to grow your business?

Let's chat (434) 509-0201

113 Goldenrod Place, Lynchburg VA 24502

Copyright by Builders and New Homes Marketing 2024. All rights reserved.