"The new home builder's marketing department. Without the payroll."
"We have been partnering with builders for 20 years"
Copyright by Builders and New Homes Marketing 2023. All rights reserved.
Custom home builders need an edge like large production builders who have large marketing departments within their companies. Builders and New Homes is the custom builder’s sales and marketing department without the overhead and costs.
Our knowledge of the new home industry and local real estate market makes us a valuable asset to the local builder. If a builder wants to brand their company and sell their homes, we can do both at the same time. Today's "distinctive" custom home buyer knows what they want and we can help bring that qualified buyer by giving our client's the marketing edge over other builders using a listing agent. Buyers want to create their one-of-a-kind home and are willing to pay for it. We can assist and direct them along the way by setting expectations with our streamlined processes.
Builders & New Homes offers 20+ years of award-winning sales and marketing experience. We know how to get traffic to a builder and close the buyer. We also are aware of the pitfalls to watch out for to ensure a smooth transaction. Because of this unique niche in the new home building market, we have created Builders & New Homes for the Virginia builder.
Review our Exclusive no up-front cost services we offer our builder clientele.
Exclusive no up-front cost services for our Builders
HOME Magazine feature and local print 50,000+ readers
We can advertise your project in Central Virginia HOME Magazine, Welcome Home Real Estate Paper, News & Advance, Real Estate Browser, & Forest Focus to put your project in front of 50,000 print readers.
Need a cool brochure? We can do that!Do you need a company brochure or a community brochure?We can do both.Price sheets, maps, included features, community amenities, your builder story - let's show you off!
logo design and branding
We will design creative logos and community logos for you to stand out from other builders with your brand.
We pride ourselves on our digital marketing. We know demographics and how to appeal to your buyer to drive traffic with a clear message. and where to place the ads.
A project website featuring the home or community, floorplans, homesites, standard feature list, your builder story will create excitement and vet your next customer.
Let's take your community to the next level! Get noticed!If you are going to put all your hard work into building an awesome product, your signage should show it off. Attracting qualified prospects is what you want for your new project and signs are paramount!
new home contract, included features list, builder story, selection sheets, and policy templates.
We have addendums, selection sheets,change order forms, included features list, builder story templates. "What's Next When Building With Us" template. It's useful and sets expectations with new buyers.
Photos, videos, and drone
Hi-res photography, videos, and aerial drone are standard with our marketing and part of your builder services.
social media brand building
If you need social media to get your company or communities out to the world, we can put together a campaign and set up accounts to target audiences and their areas. Most custom builders need to update their websites. Your website is your business card before your client meets you. Buyers are on the internet looking for you, but will also eliminate a builder if their website isn't easy to use or up-to-date. You can't ignore local grass-root marketing through your local brokers and agents.
We can get your product out to them. The level of marketing is very strategic via Google Ads, social media ads, and powerful real estate search engines like Realtor.com, Zillow, Facebook, ListHub syndications.
advertise on the MLS without a spec home
One of the best ways to reach buyers looking for a new home is the MLS syndication that feeds into sites like Realtor.com, Zillow, Trulia, and Redfin the #1 real estate home search sites.
We will conduct Competitive Analysis Reports on your current project or new projects based on your competition and the local market.What will sell in your market based on local builder sales and market conditions.We know you are smart but a second opinion is always better. Builders & New Homes can design a program for any budget.
Now offering land acquisition services
Land is where it's at for builders we work with local land owners to subdivide to County approval for development.
The difference between a
New Home Specialist vs. a real estate agent
There is a significant difference when a builder has the support of a trained New Home Specialist marketing team selling their product than a real estate agent or the non-trained new home agent. New home construction is not the same as general real estate so why treat it as such?
We have an Award-Winning Team. They have been trained by the best new home sales trainers on closing buyers in the new home building industry and have sold for many top-production and custom builders. Versed in builder contracts, addendums, structural/electrical/plumbing options, site plans, and blueprints. Meeting with clients to complete a color selection appointment on or off-site with buyers enables our builders to run their projects.
New home contracts, builder policies, change orders, selection sheets, included features list, what to expect guide, enforcing policies.
We have you covered!
We offer VAR New Home Contract
We have clauses, addendums, and laungage for a majority of situations to protect the builder and the purchaser. Or you can always refer to use acontract drafted by your attorney
Addendums, selection sheets, change orders
We have addendums, selection sheet, and change order forms that can be added to the new home contract and policies.
More buyers will spend more money when a builder is organized and have policies in place for all to follow.
Professional Community Signs
We will design commnity signs with your logo - it's about you!
Creating organization with lot signs to define the homesite and the status of each lot attract higher-end buyers.
Site Plan Design
We will deisgn your site plan if it's one homesite or a community.
We can take a sketch and create a real-life detailed rendering.
From floor plan to rendering
Bringing a floorplan to life helps a builder who doesn't have photos to show their plans with ease.
From a black and white floorplan to a color rendering is amazing for a new purchaser to view.
Add a blue sky and green grass! Great for digital photos in the winter.
Virtual patio furniture
We took an empty space and created an entertainment area.
While under construction
From an empty bedroom to a virtually staged finished look to help buyers imagine their space.
From sketch to a marketing floor plan
We took a sketch and turned it into a marketing plan for listings, brochures that can be added to thebuilder's website.
Simple marketing plan
If you want a simple floor plan, no problem.
Design selection process
Offer pre-selected packages to keep it simple
Pre-Selected Finishes offering satin finish, chrome, and ORB.
We transfer all color selections to a detailed selection sheet for your vendors to order signed by the purchaser.
Keeping the selections simple with pre-selected design packages; Standard (included), Level II, and Level III
Standard appliance packages
We will put together a couple of appliance packages for buyers to select that best fits the cabinet layouts anda family's lifestyle.
Good marketing gets you noticed. A Great strategy makes sure you're remembered.
Yvonne Jansen, Builders and New Homes
BETSY FERGUSON, PRINCIPAL BROKER / OWNER / LISTING SPECIALIST
Betsy Ferguson is the Principal Broker & Owner of Lynchburg’s Finest Real Estate in the Town Center of Wyndhurst. Her career started in Lynchburg, VA managing the new construction accounts for a highly prominent and respectable developer who has built local communities and commercial developments. Starting her professional career in the building industry gave Betsy the natural ability to enter the residential brokerage arena as a reliable and trusted Realtor®.
For nearly twenty years Betsy with her husband and business partner, Matt Ferguson, have lived in the Lynchburg, VA area. They currently reside in Forest, VA with their two young daughters. You can easily find the Ferguson’s enjoying and taking part in their community outreach events and programs.
With a degree from Liberty University in Interior Design, she serves her clients naturally to position each of their homes to stand out with her talent in furniture & décor placement that shows well in professional photos, videos, and marketing materials.
Being a Listing Specialist, she offers her clients a complimentary staging consultation that is included in her featured services. Her showcase staging services for vacant homes is the use of a neutral color palette of furnishings with natural color schemes. This helps the Seller’s investment by creating meaningful spaces any buyer can envision themselves in that sells a property quickly and for a favorable price.
In addition to being a Listing Specialist her expertise includes new home construction, relocation, move-up and down-sizing, as well as investment and commercial properties.
When you acquire Betsy Ferguson as your Realtor® you will obtain a talented, trained, professional expert who can handle and negotiate any of your real estate needs.
Contact Betsy at 434-941-8699
yVONNE jANSEN, BROKER / New Home specialist
Ms. Jansen is a well-respected leader in urban sales and marketing practices, having earned a reputation for excellence through her partnerships with luxury and urban homebuilders throughout Virginia. With an extensive background in sales, marketing, and escrow management, Ms. Jansen has successfully managed & marketed millions of dollars in new home real estate developments for some of the region's most high-profile development projects since 1990.
Recently, Ms. Jansen has shifted the focus of the organization to managing, re-positioning, and selling general brokerage, luxury homes, new home builder construction, investor and land sales. Through her work with Virginia real estate, Ms. Jansen has fortified her knowledge base of virtually every sub-market and possesses a unique marketing advantage based on her understanding of the subtle nuances of various areas and neighborhoods. She is also a Partner with LM Marketing Group in Northern Virginia.
Ms. Jansen is a true believer in the urban development taking place in Central Virginia and contributes spare time to work with various civic organizations that support the shift towards sustainable & smart urban growth. Assisting families, builders, and corporations locate their families and businesses to Lynchburg and Bedford County, her specialized area. She currently is the Supervising Broker with Lynchburg's Finest Real Estate in Lynchburg, VA.
Contact Yvonne at 434-509-0201
KELLY MANN, PARTNER
REALTOR® / nEW Home specialist
Kelly Mann is a Licensed Realtor with Lynchburg’s Finest Real Estate. Kelly was born and raised in Lynchburg, Virginia. After graduating from Brookville High School, Kelly remained in the area and started a successful hair salon. She began her first career as a hairstylist. She then went on and opened a well known established hair salon in the area. During her years as a salon owner she discovered that she needed to expand her passion and pursue Real Estate. As she continued to operate and own her salon she got to helpmany of her clients in either selling or buying a home.
After 28 years, Kelly decided to retire from the hair business and pursue her love, which isReal Estate. Kelly’s number one passion when she got into Real Estate was new homeconstruction. She is experienced in new home construction from start to finish and loves all aspects of new construction. From assisting her clients in locating land, introducing them to local builders, selecting a house plan that best works for their life style, home selections, and beyond. Kelly has been told by her clients that she is the “Forest Joanna Gaines”.
"Whether you are a first time buyer oryour 15th real estate transaction, I will be with youfrom start to finish. When you hire me, you hire “ME”, not my secretary, assistant or a team.
Amongst my love for Real Estate, I have 3 amazing kids, Peyton, Se’Anna, and Dalton. When I’m not showing Real Estate I love spending time with them. We, as a family, love to travel to new areas and go to great restaurants."
Contact Kelly at 434-944-2371
HOME Magazine Feature
Associate Broker and New Home Specialist with
Lynchburg's Finest Real Estate
Division of Ferguson Partners
Let's work together
Each home builder requires a different strategy plan and is never the same as another home builder.
We offer high-end services and our client's privacy is of utmost importance.
For a confidential meeting please contact us today.